Economic Times reported that the
largest Indian car manufacturer, Maruti Suzuki has postponed the launch of its
upcoming car, Maruti Ignis in the Indian market due to meet the demands of Baleno
and Vitara Brezza. As per the reports, the launch of Ignis small crossover suspended
by three to six months as both models together received 1 lakh bookings in
India. The Ignis car will launch in 2017 instead of introducing in the festival
period. Familiar with the reports, the upcoming crossover has scheduled to
start its production in the last week of September 2016 as well as introduce in
the last week of November 2016.
Before launching the new product
(car), the carmaker has decided to clear the pending booking orders of the
Vitara Brezza and Baleno by increasing the production capacity. That’s why the
company has taken this decision on the Ignis launch. If launched, the new
crossover is expected to be accounted for 60,000 to 80,000 units in a year.
This is respectable for the company even though, Maruti Suzuki has that much of
the production capacity at the manufacturing units, according to vendors of
MSIL.
The Baleno premium hatchback has been
launched in the end of October 2015 and the Vitara Brezza is available in India
from March 2016. Baleno is playing a significant role in the premium hatchback
segment and accounted for more than 1lakh sales along with the S-Cross in the
one year period of Nexa Network. In the report, they didn’t discuss the launch
of Baleno RS, showcased at the 2016 Auto Expo with the performance oriented 1.0-litre
BoosterJet engine.
Being a first compact SUV (high
demandable segment in the country) from the biggest Indian carmaker, the Vitara
Brezza has received the waiting period of six to nine months based on the model
version and location. In addition, the fire accident at the Subros, service
provider of Maruti Suzuki, influenced the company’s production in India.
Source: Automotive
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